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How to send leads to Apollo.io or Outreach

Webhooks and Zapier setup

Connecting Apollo

Go to Settings → Integrations → scroll down to Apollo → Click Connect

In Apollo, go to Admin Settings → Integrations

 
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Go to https://developer.apollo.io/keys/ and click Create new key

Name it Letterdrop

Make sure it’s a master key

Copy and paste it into Letterdrop

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Connecting Outreach

Go to Settings → Integrations → scroll down to Outreach → Click Connect

You’ll be asked to sign in to Outreach. Please make sure you’re an admin before signing in for adequate permissions.


Configure in the workflow

In the workflow, depending on Apollo or Outreach - Add the respective node “Add to Apollo Sequence” or “Add to Outreach Sequence” and configure:

  • Sequence name
  • Sender Account
  • Note
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