Find leads talking or thinking about relevant topics

This tool find leads talking about topics and leads interested in these topics, and then automates outbound to them.

You should be aware of every potential buyer talking about you, your competition, and problems you care about. If you time your outreach, they reply at 3-4x the rate of cold outbound since you can tie your outbound to something top of mind.

Go to Leads → Keyword Monitoring

There are 4 ways you can control what data is collected to find leads:

Use these to narrow down posts of interest to you so you can prospect into the author of the post or the people engaged with them.

Organize these into keyword groups. This is a global view, so if you have multiple people who want to track different keywords, you can just create a new group.

Enter keywords you want to monitor. My recommendation is to create a keyword group for each of these categories:

You probably want to be aware of any and all posts talking about your company. Maybe they’re singing your praises and you want to reach out to the people engaging. Maybe they’re unhappy with you and you want to do some damage control. Maybe they’re shopping around and comparing you to alternatives and you want to intervene.

Keyword:

Use quotes for an exact match

Example:

Filter: No filter. Anyone talking about you is interesting.

Question: Are they unhappy or happy about spacelift? Can I ask for a referral?

Use this to find mentions even if the user doesn’t @mention your company.

If a prospect is shopping around and asking their network for advice on competitive products, you want to know about it so you can insert yourself into the conversation.

Keyword:

You can get specific and look for people actively looking for or comparing platforms.

Example:

Filter: Apply the default filters from Settings → Knowledge Base → Buyer Filters. You might want to consider loosening it up in case a post goes viral from someone outside your target ICP and you want to look at the engaged leads.

Question: Do they seem like they might be open to a new solution for {your category}?

Prospect into these accounts by saying “Hey, looks like you’re in the market for solutions to problem X. Competitor Y and Z are great for smaller companies, but since you’re in enterprise, we might be a better fit for you.”

Keyword:

If you try own a term in your industry, track those.

Example:

Filter: Apply the default filters from Settings → Knowledge Base → Buyer Filters. You might want to consider loosening it up in case a post goes viral from someone outside your target ICP and you want to look at the engaged leads.

Question: Do they seem like they might be open to a new solution for {your category}?

Keyword

If there are general phrases you see customers bring up a lot on discovery calls in terms of problems they’re facing and their initiatives, make sure to track them.

Example:

Events

If there are events your team is attending and you want to know of other attendees so you can meet them in-person or connect ahead, track them.

Example:

Note that you can use conditional logic to make fancier queries.

Example:

See here for more info.

Optionally add filters on the author to narrow things down further. We will break out all posts into so don’t feel like you need to use this.

Finally, add a prompt for AI to answer any questions on the post. This will help quickly decide if a post is relevant or not beyond the filters and keyword. We recommend boiling it down to:

so you can decide how to act

If instead of keywords, you just want to get all the leads in the likes and comments of certain people:

Now that we’re setup, let’s talk acting on this data.

Each post monitored is categorized and placed into 2 buckets:

You’ll see a table for each.

Acting on prospects

The first table is people you might want to reach out to because they posted something that contains the keyword you were monitoring.

We determine if they are prospects if they match the buyer filters you set in Settings → Knowledge Base → Buyer Filters.

We will score the post for relevance based on your company description in Settings → Knowledge Base → Company Description.

A draft comment, DM, and email will be generated for you using your company description and samples of outbound provided in Settings → Knowledge Base → Sample Outbound.

You can send these to Slack by clicking on the bell icon next to any of the keyword groups.

You can send these to other platforms like Clay via webhooks or Zapier (found in Settings → Integrations)

Turn on Automatically draft outbound and Click on Configure to set the actions to take on each post:

You can choose to select individuals and act on them manually.

Collecting leads from likes and comments to run a Micro-Campaign

Many of the posts you monitor will maybe contain the right keywords, but not be from potential prospects. So you don’t want to reach out to them. Instead, you might want to sift through the people engaging with the post to see if anyone in there is a qualified buyer and now you have a data point on what they care about based on their engagement.

That’s what the second table is for.

We will score the post for relevance based on your company description in Settings → Knowledge Base → Company Description.

There is a toggle at the top to automatically collect the leads from each post. The number of posts you can collect is limited by the number of connected LinkedIn accounts with the Social Selling desktop app installed. Each account can only collect leads from 3 posts/day.

You can turn this toggle on or look at these posts manually and determine the ones you want to collect leads from.

All the leads are then sent to Leads → Micro-Campaigns. You can see instructions on how to configure and act on them here.