What does it do?
This tool passively collects all prospects that are familiar with you, your team, and company, and then automatically reaches out to them.
Why use it?
These engaged prospects are aware of the people at your company and their content, making them warmer targets for outbound. Expect 3x reply rates from these warm leads with good messaging.
How do I get setup?
Navigate to Leads → Engaged Leads
Click on the filter button to apply filters.
You can filter by:
- Who someone engaged with
- Type of activity
- Keywords in job title
- Seniority
- Company size
- Location by country
- HQ Location by country
- Deal Stage - hook up your CRM from Settings → Integrations to see this
- Number of activities
- Recency of last activity
- Whether they’ve engaged with a particular piece of content
If you upload target accounts under Account Monitoring or have set up your default buyer filters, there are toggles to quickly filter by them.
You can filter the table down to what you care about and click Save filter to save and reuse it later.
Once you have saved filters, you can automate outreach to the leads matching the filters.
Click on View Saved Filters
Clicking on a filter will apply it on the table. Clicking on the settings icon will allow you to configure the filter.
Click on any person to view the historical engagement of that lead at the account level and use it to tailor your outbound messaging and who to reach out to.
You can manually select leads and act on them too.
