What does it do?
This tool find leads liking and commenting on posts from influencers and competitors in your space.
Why use it?
If you’re not doing enough marketing to attract buyers, maybe your competitors and influencers are. While you really should be doing your own marketing to improve your success, a shortcut is to find the subset of publicly viewable leads engaging with others. At the very least you know they’re interested in what these influencers and your competition have to say.
How do I get setup?
Go to Leads → Keyword Monitoring
Click on the Profiles tab
Enter LinkedIn profile URLs of your competitors (their CEO, execs, employees who are very active on LinkedIn) and influencers in your space.
Any post made by these individuals will be added to the Micro-Campaign sources table where it will be scored for relevance and then auto-scraped if turned on.
We will score the post for relevance based on your company description in Settings → Knowledge Base → Company Description.
There is a toggle at the top to automatically collect the leads from each post. The number of posts you can collect is limited by the number of connected LinkedIn accounts with the Social Selling desktop app installed. Each account can only collect leads from 3 posts/day.
You can turn this toggle on or look at these posts manually and determine the ones you want to collect leads from.
All the leads are then sent to Leads → Micro-Campaigns. You can see instructions on how to configure and act on them here.