Generating drafts at scale (programmatic SEO) – Letterdrop

Purpose

The programmatic SEO tool enables you to effortlessly generate SEO-optimized first drafts at scale by drawing from various sources:

Google Search Console: We search for keywords related to your chosen topic(s) in your Search Console.

Gong: We scan your calls for keywords from customer conversations, crafting articles based on the selected topic(s).

Uploaded keywords: You can upload a list of keywords for article generation.

Setup

You'll need to have Google Search Console connected to use this feature. Connect it via Settings -> Integrations. If you wish to analyze Gong calls for sales insights, ensure Gong is set up from the same Integrations Settings page. Please note, this is only available for customers with Gong integration included in their annual plan.

How to Use:

Generating articles from GSC and Sales Calls

Click on “Website” in the left column, then “Programmatic SEO.” Start by clicking the "Add topic" button to input keywords you're aiming to rank for. Once ready, hit "Generate."

We have more information on the benefits of using sales calls in marketing here.

Generating articles from uploaded keywords

Simply click the "Upload keywords" button and then follow the instructions to upload a CSV file.

How articles are generated

The system will identify long-tail keywords with lower ranking difficulty and produce articles following SEO best practices such as incorporating insights from the Top 10 articles, utilizing common headers, addressing search intent, and answering PAA questions. In the case of uploaded keywords, the system will directly use those. This will take roughly 30-45 minutes given the volume of data to parse through. Once complete, you’ll have a full list of pre-generated articles that you can access from the "Generated Post" section below.

To tweak the posts you want, just click on the article in the "Post" column. Then, you can edit the text and add images and media before publishing.