How to draft and publish LinkedIn posts with Letterdrop – Letterdrop

Purpose

Our LinkedIn post writing feature is designed to:

Reduce the time spent drafting posts by enabling you to combine source content (youtube videos, blog posts, or text) with a saved template.

Automate engagement from your team (such as likes and comments) to increase impressions and reach more of your ICP.

Who this guide is for:

✅ You want to generate LinkedIn content quickly and post it from your sales team, executives, and company profiles.

✅ You want to automate engagement such as likes and comments from your team without having to ask them, so that you can reach more buyers.

❌ Your buyers don’t use LinkedIn.

This page only covers posting to LinkedIn, and not getting buy-in from your team or setting up AI templates. If this is your very first time social selling using Letterdrop, you should check out this guide.

Set up

To publish to LinkedIn, you’ll need connect your LinkedIn account on Letterdrop by going to Settings → Integrations → LinkedIn. This will enable you to solely generate posts and publish to your own account without automating likes or requesting engagement.

If you’re also looking to automate engagement from your team, they will need to connect their LinkedIn accounts to Letterdrop. You can follow the instructions in this starter guide to connect your team.

If you’re looking to generate posts and publish to your company page, you will need to ensure that at least one person who has admin access to your company’s LinkedIn page is connected to Letterdrop.

How to create a post

Now for the exciting part! Navigate to your LinkedIn generator by clicking on Social in the left navigation bar, then select LinkedIn. Click on + Write Post. Choose the Account you'll be posting from, then click "Generate LinkedIn post." If you're repurposing a source text, place it in the "Source" tab. For a YouTube video or blog post, paste the URL in the “URL” tab. For a video file on your computer, upload it by clicking on the image icon.

Select your desired template and click Generate.

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Pro Tip: Utilize AI to manually make adjustments. If you want to regenerate with the same template but with tweaks, click "Personalize with template," then provide custom instructions. Save, go back to "Generate LinkedIn post," and rerun the process above.

This should get you a draft that’s 80% there. Make some edits to your liking. You can click on the image icon to upload a picture, video, or GIF. If you paste any links in the post, you can also toggle "Embed article in LinkedIn post" for it to show in the post. Any changes will be reflected in your LinkedIn preview box in the top-right.

To @mention, start typing the company or person’s name. For last names, type a space followed by the first letter. An autocomplete will appear. It may take a moment to load. Click on the name to ensure the mention is inserted - it should show up in blue.

Note: Due to LinkedIn's limitations, you can mention users only if they've engaged with content posted via Letterdrop previously. If they’re a partner, you can always have them like a post and we’ll save their account for future use. You can also edit the post once it goes out directly from LinkedIn with the mention.

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Pro Tip: To schedule posts for your team in bulk, simply click the "Post to another account" button at the bottom left corner.

How to automate engagement

You can automate engagement on your post in a couple of ways:

Automate comments (with or without approval)

Automatically post comments on behalf of any connected account. The first comment is immediate, followed by subsequent comments over a 30-minute period. You can choose to click "Get approval for comments," prompting the person to approve the comment via email or Slack. Since the first comment appears immediately, it's a good spot to include links.

Automate likes

Select the individuals you want to automatically like the account, then choose the timeframe for the likes to appear—either within the first 30 minutes or after 2 hours.

If the connected LinkedIn accounts are mostly your buyer persona, then choose to automate likes in the first 30 mins. This teaches the LinkedIn algorithm that your post is most liked by people who match your buyers and it will try to display your post to similar people.

If the connected LinkedIn accounts are mostly your Sales team and execs, then choose to automate likes after 2 hrs. This give the LinkedIn algorithm time to figure out who to show the post to on it’s own. Then your team can finally come in and distribute it further to buyers in their network.

You can choose the reaction type from the right side by clicking on the thumbs up/like icon.

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Pro Tip: You can group individuals to easily select who likes content with just one click. To do this, navigate to Settings -> Integrations -> Connected Accounts (LinkedIn) and click "Add Group" on accounts. We recommend groups like Sales, Execs, Partners, Customers.

Request a comment or repost

Choose the individuals or groups you want to comment or repost. Remember, the LinkedIn algorithm favors comments over reposts as they're viewed as more proactive. Encourage your team to comment rather than repost. We facilitate this by allowing you to enter a draft comment for them to use. Additionally, we offer AI-generated comments they can use as a starting point.

All of these functions will be accessible from the same page where you draft your post:

If you don’t want to draft individual comments for everybody, you can just send your team a notification to comment or repost on their own.

When you request a comment from a team member, here's what the email they receive will look like: It will direct them to a screen where they can edit their comment, input an AI suggestion if desired, and then post the comment or repost the content.

If you have Slack connected, they’ll also receive a similar notification via the Letterdrop app, reminding them to comment or repost for distribution.

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Pro Tip: If you’d like to test the comment/ repost requesting feature to see how it looks before involving other team members, you can simply request a comment from yourself to receive the email and/or slack message.

All set! If you've requested approval from a team member, here's the email they'll receive to edit and approve your post.

Publish your post

Once you’re ready to publish, you can schedule the post to go out now, or at a later date and time, then click "Publish" (or "Schedule") in the top-right corner. Once you've published or scheduled your post, it will appear on LinkedIn at the designated time you chose.

You can edit or delete any posts from the Published section of your LinkedIn dashboard in Letterdrop. You can also edit any posts that are “Scheduled” or “In Review.” All of the posts you have scheduled will also appear in your content calendar which you can access from the “Planning” tab.

For more strategies on how to turn LinkedIn into a fully fledged customer acquisition channel, check out our full guide here!