How to distribute new blog articles to LinkedIn with Letterdrop

You've put effort into crafting an SEO-optimized article that adds value to your Ideal Customer Profile (ICP). Sharing it on LinkedIn not only drives traffic but also communicates problem-solving ideas to your existing customer base and prospects.

Letterdrop streamlines the distribution process by allowing you to easily generate a draft LinkedIn post from your blog content, saving you tonnes of time. Additionally, we’ll auto-insert the article in the comments and enable you to get engagement (comments, likes) from your team, without needing to bother them on Slack.

✅ You or your team member are working on a new blog and you want to distribute it to LinkedIn when it gets published.

❌ You want to repurpose existing published content for LinkedIn. If that’s the case, you should check out this guide!

To publish to LinkedIn, you’ll need connect your LinkedIn account on Letterdrop by going to Settings → Integrations → LinkedIn. This will enable you to solely generate posts and publish to your own account without automating likes or requesting engagement.

This page only covers sharing new blog posts to LinkedIn, and not getting buy-in from your team for social selling or setting up AI templates. If this is your very first time posting to LinkedIn using Letterdrop, you should check out this guide.

Navigate to the Website section in the left panel, then access Posts. Open the draft blog post you're prepared (or nearly prepared) to publish. Click on "Next: Metadata and scheduling" located in the top-right corner, and choose the Social Posting tab.

Click on “Personalize with template” to choose an AI template, and enter any custom instructions in the text box. Our system will automatically draw from your blog content alongside the chosen template to generate a draft LinkedIn post on your behalf.

If adjustments are necessary, simply select "Personalize with template" again, modify the template or instructions as needed, and repeat the process until you're satisfied. This should get you a draft that’s 80% there. Make some edits to your liking. You can click on the image icon to upload a picture, video, or GIF. If you paste any links in the post, you can also toggle "Embed article in LinkedIn post" for it to show in the post. Any changes will be reflected in your LinkedIn preview box in the top-right.

To @mention, start typing the company or person’s name. For last names, type a space followed by the first letter. An autocomplete will appear. It may take a moment to load. Click on the name to ensure the mention is inserted - it should show up in blue.

Note: Due to LinkedIn's limitations, you can mention users only if they've engaged with content posted via Letterdrop previously. If they’re a partner, you can always have them like a post and we’ll save their account for future use. You can also edit the post once it goes out directly from LinkedIn with the mention.

Automating likes, comments, and requesting comments/ reposts from your team members will be exactly the same as in the LinkedIn posting tool in the social tab. More info here. The only difference when you are publishing concurrently with a blog is that we will auto-insert a comment with a link to your article, which will be shared immediately along with the post.

The link will include a randomly generated UTM, which you can copy to place in your comments manually too. You can see this at the bottom of the page:

You can select the interval after the blog published is made that you would like the LinkedIn post to go out in a dropdown menu at the bottom. Once you hit publish in the top-right, the blog will be published and your LinkedIn post will also be published according to the interval you selected.