Create Thought Leadership Content – Letterdrop

What does it do?

This tool automatically generates first drafts of thought leadership from sales calls or web pages.

Why use it?

If you’re an SDR

You need more pipeline and your only tool today is to send more emails and make more cold calls but you’re seeing diminishing returns on increased activity.

If you start educating your buyer publicly, you will:

build trust with buyers so that you’re not just always harassing them for a meeting, but viewed as a thoughtful and helpful person who understands problems they might be facing

increase your LinkedIn connection request acceptance rate with buyers by 10% - let’s you DM them and they start following you

start creating inbound opportunities yourself without relying on marketing

collect intent data on who to reach out to by bringing more buyers into your orbit

If you’re an AE

All the above still apply to you so you can self-source pipeline.

But also, this will help:

stay top of mind with in-progress deals - connect with them on LinkedIn and let content be a free reminder that

close deals faster - we’ve seen next meetings scheduled weeks out get shifted earlier when AEs share anecdotes of how they’re helping other customers that are relevant to your buyers (example)

natural sales collateral - we see champions sharing LinkedIn posts from AEs internally with decision makers and other stakeholders

multi-thread more effectively - need to find other stakeholders and decision makers in an account and reach out yourself. This makes it easier to connect with them on LinkedIn for the same reasons

If you’re an exec

Sales starts from the top. Start building your brand, educating the marketing, and differentiating yourself from the competition.

How do I get setup?

You will need to download the companion social selling Chrome Extension from the Chrome Web Store first.

(Follow step-by-step instructions to set it up here.)

Once installed:

Start a new post in LinkedIn

If you want to use a sales call, select a call from the “Calls” tab. For a YouTube video or blog post, paste the URL in the “URL” tab. If you're repurposing a source text, place it in the "Source" tab

Let’s do a post from a call in this example. Find a call that is interesting to you. You can use the search and filters to help. We recommend discovery calls since they’re filled with golden nuggets with real customer problems.

Click “Generate” to create a first draft. On the right side, you can see the inputs that went into generating the post.

You can edit the answer discussed on the call. You can select or deselect any answers Letterdrop found for you in it’s indexed knowledge base (you can add assets in here in Letterdrop Settings)

This should get you a draft that’s 90% there. Make some edits to your liking.

You can also apply Templates to make it sound a specific way. We have 50 templates for different scenarios ready to go for you. You can also add your own from Letterdrop Settings.