A Day in the Life of a BDR in Letterdrop

We get it. Letterdrop is a new way to do things so you might have questions on how this fits into your day to day.

Here’s a sample day for a BDR or an full-cycle AE who wants to use Letterdrop to attract more buyers and reach out to low hanging fruit warm leads. The number of leads you can generate from Letterdrop is rate limited by:

Purpose of activity: Attract buyers, build trust

Without Letterdrop: BDR would create no demand and buyers wouldn’t want to connect with them

Time taken: 5 mins

Pick an interesting idea from a recent discovery call

Draft a piece of content

Edit it a bit and publish

Expect about 5,000 to 10,000 impressions in your first 30 days. This will ramp up and be with your ICP as you connect with more buyers instead of just fellow sales reps.

As a benchmark, our AE gets 40,000 impressions/mo after 6 months of consistent posting, estimated 30% of it with ICP buyers.

Purpose of activity: Get in front of more buyers

Without Letterdrop: BDR wouldn’t max out their 150 connection requests/week. It would take 2 hours to do it manually

Time taken: 5 mins

Upload a SalesNav list of all the contacts you want to be prospecting into Letterdrop

It will sequence out the connection requests for you over the course of the week

The more you post and connect, the more intent data you’ll be able to collect for outreach later, and the easier it is for you to get a response since buyers are familiar with you.

…

If you’re a BDR, you spend the rest of your day working on existing sequences, account research, cold outbound, etc

If you’re an AE, you spend the rest of your day sending connection requests to the buying committee and multithreading + a limited number of above BDR activities for self-sourcing

…

Purpose of activity: Reach out to buyers who are thinking about problems you solve

Without Letterdrop: BDR would spend time on cold list who aren’t thinking about the problem and see low reply rates

Time taken: 15 mins

Letterdrop finds 100 posts from your keyword monitoring and sends you the most relevant 10

These are piped directly into a Slack channel

Open each post to confirm relevance. 6/10 of them are good

2 of them went viral and have 100 likes and comments - Click on the scrape button to pull in those leads too

Apply your ICP filter to just see the people who matter of those 100 and we find 7

Add 9 leads into your Apollo sequence

Letterdrop writes a personalized first draft for your first email that you can edit (in Beta)

Purpose of activity: Reach out to buyers who are aware of your product/team

Without Letterdrop: BDR would spend time on cold list who aren’t aware of you and see low reply rates

Time taken: 15 mins

Letterdrop finds the following people in your network:

These are piped directly into:

… whatever works for you!

Letterdrop writes a personalized first draft for your first email that you can edit (in Beta)

The volume of the above leads may not be high, but the quality is. It’s a better use of time going after these low hanging fruit leads than spending the equivalent time going after a cold list.

Expect to see a higher reply rate vs cold outbound. Across our customers we see a 10-15% reply rate vs <1% on cold outbound. But it obviously depends on your messaging and offer.