How to retarget organic engaged accounts with LinkedIn Ads and HubSpot
How to retarget people engaged with your team and company on LinkedIn via ads
What does it do?
- Retarget a list of people who’ve engaged with your team and company organically on LinkedIn filtered down by ICP
Why use it?
- If buyers are organically interested in your content and fit your buyer profile, they are warm leads for outreach
- You can either reach out to them via email, call, DM and/or retarget them with ads
How do I get setup?
Step 2: Connect HubSpot CRM to Letterdrop
1. Setup the HubSpot CRM integration. See instructions here.
Go to LinkedIn Engaged Accounts and set filters for the ICP buyers taking actions that you want synced to your CRM. Letterdrop will create the Contacts and Companies in HubSpot.
Step 2: Create a list
Create a list in HubSpot filtered by the Contact property “Created From Letterdrop”
Go to CRM → Lists → Create List
Name it and click Next. Select Add filter
Select Contact properties
Search for “letterdrop” and select the property “Created From Letterdrop”
Step 3: Create an audience
Make sure you have your LinkedIn Ads account connected to HubSpot.
Create an audience from the list.
Go to Marketing → Ads → Create audience
Select Contact list → Select the list you just created
Step 4: Create ad campaign
Create an ad campaign in HubSpot for LinkedIn targeted at the audience you just created