Monitor Keywords and Social Listening

This tool performs searches on your behalf, filters them down to your ICP, qualifies them, and alerts you.

There’s probably free pipeline lying around that you’re not prospecting into. We help you find that.

You should be aware of everyone in your ICP talking about you, your competition, problems you care about, and events you’re going to attend. Where relevant, you should insert yourself into the conversation and start a relationship with a meaningful message to book a meeting.

Navigate to Keyword Monitoring

Enter keywords you want to monitor. My recommendation is to create a keyword group for each of these categories:

Your company name

Use quotes for an exact match

Example:

This will find mentions if the user doesn’t @mention the company.

Your competitors

Once again, use quotes for an exact match.

Comparison

You can get specific and look for people actively comparing platforms.

Example:

Prospect into these accounts by saying “Hey, looks like you’re in the market for solutions to problem X. Competitor Y and Z are great for smaller companies, but since you’re in enterprise, we might be a better fit for you.”

Coined Terms

If you try own a term in your industry, track those.

Example:

Customers

If you partner with customers doing something amazing with your product, you can find mentions of them.

Prospect into these accounts by saying “Hey, looks like you’re impressed with how company X does Y. We helped them do that. Can we help you?”

Problems

If there are general phrases you see customers bring up a lot on discovery calls in terms of problems they’re facing and their initiatives, make sure to track them.

Example:

Events

If there are events your team is attending and you want to know of other attendees so you can meet them in-person or connect ahead, track them.

Example:

Note that you can use conditional logic to make fancier queries. See here for more info.

Next add filters.

Depending on your keywords, things can get noisy.

We recommend at minimum by location and maybe job title.

Location

Chances are that you’re prospecting in a few countries like the United States, Canada, UK, etc.

Job Title

A strict match is made against job titles (it’s not case-sensitive) so make sure to include all variations. Expand Generate Job Titles, enter your base job title and click on the button to help generate variations for you.

Example:

Example:

Once you’ve set your keywords and filters, your searches will be performed everyday. The results are filtered down for you.

Finally, add a prompt for AI to answer any questions on the post. This will help quickly decide if a post is relevant or not beyond the filters and keyword.

You’ll be able to see the results in the dashboard as well as receive daily notifications via email or Slack channel.

You can select multiple posts and then Act on them and perform actions on behalf of any rep as well as add them to a sequence in Apollo or Outreach.