Find Leads interested in a Piece of Content – Letterdrop

What does it do?

This tool collects all accounts that engaged with content, filters it down to your ICP buyer persona, and lets you one click add them to a sequence in your sequencing tool like Apollo or Outreach.

Why use it?

If people are engaging with a post (whether it be yours, an influencer in your space, or a competitors) and the content of the post is relevant to your buyers and ties to problems you solve, it’s a golden opportunity for outreach.

For better results, use it alongside other data you have on the customer before reaching out.

How do I find posts to collect leads?

Use our keyword monitoring tool to find relevant posts.

How do I get setup?

You will need to download the companion Chrome Extension first.

Find a post with relevant content and engagement

Copy the link to the post. We’ll use this later.

Click the button at the bottom of a relevant post which has engagement.

In Letterdrop, navigate to Leads. The accounts from the post will populate here in time. It usually takes about a minute to get 30 accounts. So if a post had 100 engagement, it would take about 3-4 minutes to appear.

There is a cap of 200 collected accounts for your safety

Click on the filter button to open up the filters

Paste the link to the post in the filter for Engaged with post and click Apply filter

You can add other filters for job title, location, HQ location, etc to narrow it down to your ICP

You can now multi-select the filtered accounts and outbound to them

You can:

Draft a DM for all of them personalized to their activity (you need to set up Templates first) and send it (it will ask for permission of the person via Slack/email before sending)

Draft an email and push it into a sequence in Apollo or Outreach